Bobbi Brown’s Long-Wear Cream Shadow is supposed to be a smooth, easy-to-apply cream eyeshadow that will last all day long without creasing or smearing. The brand recommends using a short brush (like the Cream Shadow Brush) to apply or use fingertips to blend out shade for a sheerer effect. I prefer blending it out with fingertips or a fluffy brush, but initial application works well with her Cream Shadow Brush, which is just a flat, firm brush. It takes 15-20 seconds to set in place, and once it dries down, it doesn’t budge. I don’t have any creasing and only very, very minor fading issues after eight hours when I’ve worn it over bare lids (and over a primer works the same!).